The Top 20 Magic Marketing Words That Compel or Repel
Team ZenBusiness January 2, 2025
Words have power. We all know that. So, which marketing words encourage subscribers to act, customers to buy, or donors to give? We read through dozens upon dozens of emails and compiled a list of “sales-boosting” marketing words and a list of “sales-deflating” terms. Keep these lists handy the next time you craft an email or social post, and ...
10 Marketing Mistakes You Can’t Afford to Make
Could these 10 marketing mistakes be costing you money? In virtually every area of business, there will be pitfalls along the way. Marketing is no exception. Time and time again, I see retail stores large and small making the same costly mistakes. By knowing how to avoid these biggest marketing mistakes, you will save energy, ...
5 Brilliant Content Marketing Big Brands Success Stories
Content marketers are coming up with new and innovative content marketing techniques every day. While most marketers have acknowledged that they rely on content marketing, one thing is certain: not everyone has been successful in doing so. Many brands still struggle with content marketing. The question that arises here is: What are the top-notch content ...
How to Use Social Media to Get Sales This Holiday Season
Team ZenBusiness December 1, 2024
Social media marketing is a great way to sell more during the holidays. Here are eight ways you can put social media to work for you this holiday shopping season — and why it’s important to do so. We live in a world where social media has to be part of your marketing in some ...
15 Postcard Marketing Mistakes
Postcard marketing is the least expensive form of direct mail marketing. Make your postcard marketing campaign successful by avoiding these 15 common mistakes often seen in direct mail campaigns. Marketing with postcards has long been an affordable way for many types of businesses to reach their customers. My veterinarian, for instance, always sends postcards with ...
When to Rebrand: 7 Signs It’s Time to Change Your Business
Do you ever feel as though your brand isn’t doing as well as it should? Rebranding is a big challenge and requires a lot of time, so it’s best to be sure before commencing the process. Rebranding can have many benefits, including reaching out to a new audience and helping ensure your brand is more ...
Top Tips for the 12 Days of Holiday Marketing
Team ZenBusiness November 1, 2024
The holiday season is one of the most festive — and busy — times of the year, and it offers businesses a golden opportunity to connect with customers in meaningful, memorable ways. For small businesses, a well-thought-out “12 days of Christmas marketing” campaign can boost sales, enhance brand loyalty, and spread holiday cheer. And we ...
How to Create a Professional Brand Identity
Just like your views, habits, and beliefs make up your unique personality, brand identity is a “secret ingredient” that distinguishes your company from multiple competitors, and it includes various brand assets such as logos and design templates. What is brand identity? What does it have in common with design? How do you create a memorable ...
Choosing the Right Website Color Palette
For many customers, color is the key motive behind a purchase. As an entrepreneur, you need to use the power of colors to drive users to your blog, online store, or landing page. In this article, we’ll reveal why you need to study the psychology of colors, how color perception depends on age and gender, ...
8 Great Examples of a Personal Domain Name in Action
Team ZenBusiness October 9, 2024
Having a personal domain name can be a great resource. Whether or not you’ve bought a domain that is your actual name, there are a lot of different reasons to do so. Even if you have a hard last name to spell (something like Guillebeau) you can use your personal domain name as a living, breathing ...
5 Ways to Sell to an Established Email List
Team ZenBusiness October 1, 2024
Email marketing is a crucial startup tool. Your email list is one of your biggest assets — are you using it right? Have you got what it takes to sell to these people? A shift in tone and strategy is required to convert passive readers into active customers. How can you get people to truly ...
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